Content Portfolio

These projects demonstrate Danny’s skill in digital & physical content creation:

  • Copywriting (Office Suite / Google Docs / Acrobat PDF)
  • Content Planning / Collaboration (Outlook / Teams / Planner)
  • Physical and Digital Distribution (CMS such as WordPress / epiServer)
  • Multimedia Content Skills (Premiere Pro / Cubase)

Contact me: marvdourad@hotmail.co.uk | laughswhiletalking@gmail.com


#1. Higher Education Marketing Project: CU Prospectuses (2022)

The project: The largest project while at Coventry University was to edit and develop the annual CU Prospectuses with the Content Officer and Designers, reporting to the Head of Marketing. The goal was to balance being informative, student-friendly and supportive, while clearly breaking down the core USPs and unconventional degree path offers such as Foundation Years and Access to HE courses.

The work involved: Many months spent setting the timeline, researching prospectuses, pitching new content, proofing old, sourcing case studies, attending to relevant staff stakeholders, reworking to a more supportive style and amending with feedback.

Challenge solved creatively: Rather than develop 3 completely different Prospectuses, we decided to customise certain elements to the 3 campus locations (Coventry, London, Scarborough): student life, campus details, course focus, local impact etc. For example, CU London has a campus with a mature student audience and business course focus.


#2. Landing Pages for Coventry University Group (2020-22)


The jobs: Created SEO-friendly Langing Pages suitable for Campaigns or Events, with strong CTAs, tight wordcounts (unless requested as in the Retrain) and accessible pages.

  • CU Scarborough’s ‘UCAS Extra‘ page aimed at Clearing students
  • CU Scarborough’s ‘Retrain‘ campaign aimed at bringing in mature students
  • Coventry University Apprenticeship’s Employers Page

#3. Video & Audio Editing Skills (Personal Projects 2016-22)

Social Media-friendly sketches. Wrote scripts, filmed with green screen & LAV mic, edited post-production audio and video in Premiere Pro. See more >
Founded Hollaback Nerds, a channel with 2 million views. Wrote scripts, filmed video, acted, edited in Adobe Premiere Pro and released music over multiple platforms – Spotify, Apple etc. Collaborated with Music Producer / Costumer. See more >
Created Podcast with thousands of listens (Space Saga in Space). Wrote, directed, acted, edited audio in Cubase Elements, released over multiple platforms. See more >

#4. Brochure Copy for a Not-For-Profit (2019)

Big Door Productions, a not-for-profit organisation for UK social mobility, develops online video to inspire young people into work. They requested ‘an engaging breakdown of each UK economic sector’ including the immediate future challenges of the industry and work prospects for today’s teenagers (e.g. Life Sciences, Manufacturing, Engineering, Agriculture, Media etc.)

This is an example of one of over a dozen engaging reports I delivered, this one focusing on the AI sector. | Read as a PDF |


#5. Varied Copywriting Experiments (2020)

#1. Product Description for Monopoly App | Read as PDF |

#2. Landing Page for Wedding Entertainment Hire | Read as PDF |

#3. Article for Editorial Agency (24-hour turnaround)How the Internet Changed the Dating Industry‘, | Read as PDF |

Requested copy for job applications that was highly praised, to demonstrate adaptability.


#6. Leadership Hub – 2 Years Editing Content Stream for WordPress Website (2016-2018)

I maintained a content stream for the Hub’s primary website (blogging, weekly emails, book reviews, videos etc), using resources from the team’s principal Leadership Development consultant to write and present Engaging, Search Engine Optimised, Social Media-friendly material including the images edited in Adobe Photoshop and video trimmed in Adobe Premiere Pro.

These 5 example blog posts below were designed to:

  • develop an online presence as a trusted brand and LD resource,
  • inform of and comment on LD occurrences in the industry,
  • demonstrate our unique position as a supplier.

Item #1: Leaders and Vulnerability

Read on the Hub ||| Read as a PDF


Item #2: Resilient Leaders

Read on the Hub ||| Read as a PDF


Item #3: Why Your Leaders Aren’t Engaged

Read on the Hub ||| Read as a PDF


Item #4: Emergent Learning

Read on the Hub ||| Read as a PDF


Item #5: Build It & They Will Come

Read on the Hub ||| Read as a PDF



Imagery sourced on Shutterstock and edited in Photoshop.